EXPERIENTIAL BILLBOARD

Those who know me and read this blog know that I am a sucker for cool out-of-home media like billboards, posters and bus shelters that provide cool and thoughtful experiences for its intended audience. So this quick piece at PSFK is no exception. I just love the simplicity and the use of media for benefit, rather than intrusion. Check out the write up:

A set of billboards in four European cities measure the local area’s noise pollution level and display it live for passerby’s to see. It’s an advertisement for AEG-Electrolux’s quiet running washing machines, but also a simple public service. Quantifying an abstract figure such as noise pollution could help people become more aware of the problem. Besides getting immediate feedback on noise pollution, the data is sent to a website where you can compare noise levels from city to city.

Cool, eh? (my latent Canadian influence)