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« EXPERIENTIAL ADS IN AN EXPERIENCE WORLD | Main | CAUSAL CAPITALISM FOR THE KIDDIES »

August 05, 2008

EXPERIENTIAL TRAVEL AT THE NEXT LEVEL

We all know of the new trend in travel is to make it more experiential. Instead of lying on the beach like a marooned mammal, we are going on wine tours or climbing peaks. We are making the experience into the centerpiece of the vacation.

So how awesome is this idea for a travel tour?

Imagine what might be like to rediscover blindfolded the borough of Alfama: the narrow streets, the smell of grilled sardines, the sound of a Fado that can be heard from afar and so many others sensorial adventures…

Lx_sensorial1

Walks on foot in the Alfama Borough in which the participants have their eyes blindfolded and are guided by a blind guide from ACAPO (Association for the Visually Impaired) who shares his sensorial experiences.

Not only is this a fantastic experiential (re: sensorial) way to be a tourist and "see" things for the first time, it is also a beneficial experience that takes an altruistic slant to its raison d'etre:

- to provide a sensorial experience which aims to gather new knowledge of the surrounding space through the stimuli of the senses of smell, tact, taste and hearing and absense of vision.

- to bring awareness to the universe of the visually impaired, not as a limitation but instead in a positive and stimulating note in which the blind himself invite us to step into his own world of codes and references.

Awesome. Simply awesome.

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