Experience the Message

BREAKFAST WITH JOE PINE

I normally don't gush. Nor do I tolerate any sort of celebrity worship, where normally reasonable and intelligent people fall apart at the sight and touch of a VIP. But this morning I had breakfast at The Drake in Chicago with Joe Pine, author of Mass Customization, The Experience Economy and Authenticity.

Truly a visionary. And a really swell dude.

Check him out at TED. (You know you made it when they let you talk at TED.)

So I guess I'm gushing a little if I'm posting about it. He had oatmeal. I had eggs over easy.

AN OLD INTERVIEW WITH A YOUNG MAN

The following is an old piece (circa 2005 or so) from the CBC in Canada concerning youth marketing and me, personally. The clip picks up a few minutes into the segment, presented by CBC's Jesse Brown.

Download the Interview

AND THEN THERE'S THIS....

Okay, see my last post below. This Apple app is the yin to it's yang:

A new application has been launched for the iPod touch to help gun users line up a clean shot at their target.

The BulletFlight app, which costs £6.99 to download from the iTunes store, has been developed by Runaway App to turn the iPod touch into a ballistics computer which the company says can provide “quick solutions in the field”.

Users can mount their iPod touch to their rifle, and then use the iPod’s touch-screen to tap in details about the wind conditions, ammunition type, distance to the intended target and even the wind speed.

Holy shit! I'm kind of speechless.

SHAMELESS BOOK PLUG...POR ESPANOL!

Big up to all my Spanish-speaking readers!!!!

If I haven't mentioned it before (and I know that I did), here's the link to the Spanish version of Experience the Message.

I DESPERATELY NEED HELP WITH A TITLE!!!!

I'm stumped. I can't pick a title for a book. So I need your help. Anyone. Please. Anyone?

Here is a very rough-draft description for the work, which will be published by HarperCollins Canada in early 2009:

Freakonomics meets The World Is Flat. A rogue adman uncovers the essential lessons of a hyper-marketing world

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his premium bestselling vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. In a press release, the new company announces that anyone using their brand outside their market will be held liable. A Thai company reaches millions of consumers by installing combs in the tangled wires above the streets of Bangkok to promote their hair-care products.
It is a brand new world, where marketing is taking on incredible new forms, especially in the hyper-developing “BRIC” countries: Brazil, Russia, India and China. The almost unimaginable economic growth in these nations is revolutionizing marketing throughout the world. Drawing from over two years of extensive travel and research, award-winning creative director Max Lenderman, shares groundbreaking marketing strategies and business models that every savvy marketer and business visionary needs to understand.
Brisk, fascinating, and a little shocking, Brave New World is both a window and a mirror, an indispensable guide for the new era of global marketing.

Okay, so that's the write-up. Now, here are some title choices. Does anything pop for you? Respond with comments or hit me by email at maxlenderman@gmail.com. And most of all, THANKS!!!!

Here are the prospects:

Paupers, Pirates and Oligarchs: A Maverick Ad Man Uncovers the Global Hyper Market
Hyper: The Future of Marketing As We Know It
Brandistan: The Revolutionary Rise of the Emergent Consumer
Pardon the Eruption: A Maverick Ad man Uncovers the Hyper Market
Another BRIC at the Mall: How the Hyper Market Explains the New World

OLDIE BUT A GOODIE

I just dug up this old Fast Company interview with Shel Holtz and Neville Hobson that I did a couple of years ago at a Columbia University symposium hosted by Bernd Schmitt. (Hey, did I name-drop enough there?)

Download fir-lenderman.mp3

I'M SUCH A TOOL....

...but I'm going to drop a little bit of self-serving props with this. Sorry in advance, but it's not every day that one has the word "bible" attached to one's work.

I LOVE THIS AD

Thanks to Erik Hauser for my enlightenment.

WHEN I GROW UP...IN ADVERTISING

From the mouth of babes. What more to be said?

ADRANTS GETS IT RIGHT TODAY

Who's the new voice over at Adrants? Steve Hall is still da man, but it's obvious there's a new writer at the bible of ad-snarkery. I give you two entries from today, demonstarting that Adrants is possibly becoming a vanguard blog for the marketing revolution. Check out this post about a marketing gimmick in India (yeah, India) and this entry about a great rebuff to the Dick in a Box video that's storming the social media innosphere. Congrats Adrants. You're definitely walking the walk.